Wednesday 17 April 2013

Great Commentary on the new Dove Beauty Campaign

Go here for a great analysis of Dove's new Beauty Campaign.

Excerpt:

"The message that we constantly receive is that girls are not valuable without beauty. My primary problem with this Dove ad is that it’s not really challenging the message like it makes us feel like it is. It doesn’t really tell us that the definition of beauty is broader than we have been trained to think it is, and it doesn’t really tell us that fitting inside that definition isn’t the most important thing. It doesn’t really push back against the constant objectification of women. All it’s really saying is that you’re actually not quite as far off from the narrow definition as you might think that you are (if you look like the featured women, I guess)."


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